20% - The Marketing Procurement Podcast cover image

Agency Model Innovation w/ Caroline Johnson

20% - The Marketing Procurement Podcast

00:00

Navigating Transformation in Creative Agencies

The chapter explores the speaker's journey from agency work to consulting, focusing on reshaping marketing services. It emphasizes the need for agencies to evolve their business models, advocating for quick wins and client alignment to sustain the transformation journey. Furthermore, it discusses the balance between risk aversion and innovation in the creative industry, highlighting the importance of blending creativity with commerciality for enhanced business outcomes.

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