Amy Liu, the founder and CEO of Tower 28 Beauty, dives into her journey of creating a clean beauty brand specifically for sensitive skin. She shares her personal experiences with eczema and discusses the unique challenges of launching during a pandemic. The conversation also highlights the power of social media in building a beauty empire and her commitment to uplifting the AAPI community. Amy emphasizes the importance of authenticity in marketing and offers insights into supporting underrepresented beauty entrepreneurs.