Amy Liu

Amy Liu, founder and CEO of Tower 28 Beauty, shares her remarkable journey from a stay-at-home mom to a powerhouse in clean beauty at 40. She discusses the importance of betting on yourself, revealing how her long industry experience shaped her brand's mission. Amy highlights the value of building community over celebrity endorsements and the vibrant role of eczema in her product development. She also candidly explores family dynamics, money discussions in her marriage, and the challenges of rapid growth, all while maintaining a unique brand ethos that empowers those with sensitive skin.

Amy Liu, founder of Tower 28, shares her inspiring transition from corporate executive to beauty entrepreneur, diving into the real story behind her brand's success. She reveals the iconic Sephora pitch that launched her journey and the challenges faced while launching during the pandemic. Amy discusses the importance of choosing the right partners and building a supportive team culture, while also emphasizing the psychological impacts of beauty products on self-esteem. Plus, hear her insights on the perfect morning routine and engaging with the community!

Amy Liu, founder of Tower 28 Beauty, shares her inspiring journey of turning her eczema struggles into a multimillion-dollar clean beauty brand. She discusses the importance of starting a business at any age and emphasizes building a supportive team. Liu dives into the challenges of creating safe products for sensitive skin and the power of grassroots marketing strategies. She highlights how genuine community engagement fosters customer loyalty and trust, making Tower 28 a go-to brand for all skin types.

Amy Liu, the founder and CEO of Tower 28 Beauty, dives into her journey of creating a clean beauty brand specifically for sensitive skin. She shares her personal experiences with eczema and discusses the unique challenges of launching during a pandemic. The conversation also highlights the power of social media in building a beauty empire and her commitment to uplifting the AAPI community. Amy emphasizes the importance of authenticity in marketing and offers insights into supporting underrepresented beauty entrepreneurs.

Amy Liu, the founder and CEO of Tower 28 Beauty, shares her inspiring journey from marketing roles at brands like Smashbox to creating her own clean beauty line. She discusses the challenges of building a brand focused on sensitive skin, highlighting standout products like the SOS Spray. Liu emphasizes the importance of personal connections in securing retail partnerships, particularly with Sephora. Listeners will relate to her insights on resilience, the growth mindset, and embracing change while pursuing authenticity in their careers.