Amy Liu

Amy Liu, founder of Tower 28, shares her inspiring transition from corporate executive to beauty entrepreneur, diving into the real story behind her brand's success. She reveals the iconic Sephora pitch that launched her journey and the challenges faced while launching during the pandemic. Amy discusses the importance of choosing the right partners and building a supportive team culture, while also emphasizing the psychological impacts of beauty products on self-esteem. Plus, hear her insights on the perfect morning routine and engaging with the community!

Amy Liu, founder of Tower 28 Beauty, shares her inspiring journey of turning her eczema struggles into a multimillion-dollar clean beauty brand. She discusses the importance of starting a business at any age and emphasizes building a supportive team. Liu dives into the challenges of creating safe products for sensitive skin and the power of grassroots marketing strategies. She highlights how genuine community engagement fosters customer loyalty and trust, making Tower 28 a go-to brand for all skin types.

Amy Liu, the founder and CEO of Tower 28 Beauty, dives into her journey of creating a clean beauty brand specifically for sensitive skin. She shares her personal experiences with eczema and discusses the unique challenges of launching during a pandemic. The conversation also highlights the power of social media in building a beauty empire and her commitment to uplifting the AAPI community. Amy emphasizes the importance of authenticity in marketing and offers insights into supporting underrepresented beauty entrepreneurs.