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Networth and Chill with Your Rich BFF
Clean Beauty to $228M: Tower 28's Amy Liu on Scaling a Sensitive Skin Empire
Jan 29, 2025
Amy Liu, the founder and CEO of Tower 28 Beauty, dives into her journey of creating a clean beauty brand specifically for sensitive skin. She shares her personal experiences with eczema and discusses the unique challenges of launching during a pandemic. The conversation also highlights the power of social media in building a beauty empire and her commitment to uplifting the AAPI community. Amy emphasizes the importance of authenticity in marketing and offers insights into supporting underrepresented beauty entrepreneurs.
53:14
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Quick takeaways
- Amy Liu shares her journey of creating Tower 28 beauty, addressing the challenges of launching a skincare brand during a pandemic.
- The podcast highlights the financial and emotional burdens of managing eczema, illustrating the significant costs related to skincare treatments and their impact on self-esteem.
Deep dives
Impact of Eczema on Confidence
Living with eczema can significantly affect one's self-esteem and confidence. Experiences of flare-ups can lead to feelings of self-consciousness, as visible skin conditions often influence how individuals perceive themselves and how others perceive them. The discussion highlights the frustration of relying on ineffective or unattractive skincare products, which further complicates the journey for those managing sensitive skin. As more than 31 million people in the U.S. deal with eczema, the conversation underscores the universal struggle of finding effective, appealing remedies.
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Discover
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