Clean Beauty to $228M: Tower 28's Amy Liu on Scaling a Sensitive Skin Empire
Networth and Chill with Your Rich BFF
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Leveraging Social Media for Beauty Brand Success
This chapter explores Tower 28's effective use of social media marketing to compete with larger beauty brands, while focusing on the unique needs of individuals with sensitive skin. It highlights the importance of product quality and consumer feedback in building a loyal customer base, specifically addressing concerns like rosacea and eczema.
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