Clean Beauty to $228M: Tower 28's Amy Liu on Scaling a Sensitive Skin Empire
Networth and Chill with Your Rich BFF
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Navigating Launch Challenges During a Pandemic
This chapter explores the hurdles faced by a beauty brand during its launch amidst the COVID-19 pandemic, including store closures and shifts to social media marketing. It also delves into the introduction of the SOS spray, addressing 'maskne' and showcasing the importance of customer feedback in building brand awareness.
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