Second Life Amy Liu: Founder and CEO of Tower 28 Beauty
Sep 19, 2022
Amy Liu, the founder and CEO of Tower 28 Beauty, shares her inspiring journey from marketing roles at brands like Smashbox to creating her own clean beauty line. She discusses the challenges of building a brand focused on sensitive skin, highlighting standout products like the SOS Spray. Liu emphasizes the importance of personal connections in securing retail partnerships, particularly with Sephora. Listeners will relate to her insights on resilience, the growth mindset, and embracing change while pursuing authenticity in their careers.
AI Snips
Chapters
Transcript
Episode notes
Amy's Hustle Lands L'Oreal Internship
- Amy Liu persistently pursued L'Oreal internships despite initial rejection and recruiter bias.
- She ultimately became L'Oreal's first intern from USC business school, demonstrating remarkable hustle and determination.
SOS Spray Origin Story
- The SOS Spray uses stabilized hypochlorous acid, inspired by Amy's eczema struggles and a friend's reef cut treatment.
- They tested prototypes with friends before launching a product that became Tower 28's top seller, praised for wound healing properties.
Creative Pitch Lands Sephora Deal
- Amy pitched Tower 28 to Sephora with a playful, sensory experience including popsicles and lip glosses.
- A former intern at Sephora helped break the ice, leading to securing nationwide retail placement instantly.