Amy Liu: Founder and CEO of Tower 28 Beauty
Second Life
00:00
Launching a Beauty Brand: The Sephora Success Story
This chapter delves into the journey of establishing a beauty brand and securing a collaboration with Sephora, emphasizing the role of personal connections and creative pitching. It discusses the challenges of scaling the brand, the significance of community support, and the product philosophy centered on safety and real consumer needs.
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Transcript
