

Why Every Sephora Store Wants Tower 28 Beauty Products
Apr 8, 2025
Amy Liu, founder of Tower 28 Beauty, shares her inspiring journey of turning her eczema struggles into a multimillion-dollar clean beauty brand. She discusses the importance of starting a business at any age and emphasizes building a supportive team. Liu dives into the challenges of creating safe products for sensitive skin and the power of grassroots marketing strategies. She highlights how genuine community engagement fosters customer loyalty and trust, making Tower 28 a go-to brand for all skin types.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
From Support to CEO: The Tower 28 Journey
03:29 • 17min
Building a Supportive Team and Fundraising Insights
20:34 • 9min
Grassroots Marketing in Beauty
30:00 • 8min
Building Community Through Authentic Engagement
37:39 • 5min
Embracing Entrepreneurship at Any Age
42:33 • 3min