Shopify Masters
Why Every Sephora Store Wants Tower 28 Beauty Products
Apr 8, 2025
Amy Liu, founder of Tower 28 Beauty, shares her inspiring journey of turning her eczema struggles into a multimillion-dollar clean beauty brand. She discusses the importance of starting a business at any age and emphasizes building a supportive team. Liu dives into the challenges of creating safe products for sensitive skin and the power of grassroots marketing strategies. She highlights how genuine community engagement fosters customer loyalty and trust, making Tower 28 a go-to brand for all skin types.
45:39
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Quick takeaways
- Amy Liu's entrepreneurial journey illustrates how personal struggles, such as her eczema, can inspire the creation of successful, problem-solving beauty products.
- The growth of Tower 28 highlights the importance of community engagement and social media in building a brand and generating consumer trust.
Deep dives
The Journey to Entrepreneurship
Amy Liu, founder of Tower 28, shares her journey from working in the beauty industry to launching her own inclusive beauty brand. Despite feeling fear and uncertainty about becoming an entrepreneur, her extensive experience at companies like L'Oreal laid a strong foundation. Liu’s entrepreneurial spirit stems from her father's immigrant background, which instilled in her the desire to succeed and create her own path. She emphasizes the importance of learning from other founders and balancing confidence with humility as she transitioned from a supportive role to leadership.
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