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Why Every Sephora Store Wants Tower 28 Beauty Products

Shopify Masters

CHAPTER

From Support to CEO: The Tower 28 Journey

This chapter chronicles the transition from supporting roles to founding and leading a beauty brand, emphasizing the power of confidence and vocalizing ambitions. It highlights the unique challenges and opportunities in developing clean and effective products for sensitive skin, particularly through compliance with industry standards and customer feedback. The discussion reflects on building trust, fostering team cohesion, and nurturing both customers and employees to ensure long-term success in the beauty industry.

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