206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)

In this engaging conversation, Tony Ulwick, an expert in the Jobs-to-be-Done theory and founder of Strategyn, shares his insights on understanding real customer needs. He emphasizes the importance of breaking down jobs to uncover core motivations, enhancing your influence in product development. Ulwick also discusses methods for effective communication to avoid misunderstandings. Listeners will learn to articulate granular customer needs and how these insights can be applied not just in business but in personal relationships as well.