206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
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Understanding Jobs-to-be-Done
This chapter explores the importance of breaking down jobs into fundamental components to accurately identify problems before seeking solutions. It highlights the Jobs-to-be-Done theory, emphasizing the need to understand customer goals and the steps they take to achieve them, providing a structured framework for effective problem-solving.
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