206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
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Unpacking Customer Needs
This chapter explores the structured process of identifying and articulating granular customer needs through interviews and surveys. It emphasizes the importance of understanding desired outcomes to enhance product development and user satisfaction. By focusing on unmet needs, the chapter guides listeners on how to transition from problem identification to effective solution development.
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