Growth In Reverse (Newsletter Growth & Email Marketing) Spicy Newsletter Takes: Should You Really Do This? (#006)
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Jan 8, 2025 Dive into the debate over lead magnets: are they essential or overrated? Tackle the double opt-in dilemma and discover a fresh approach to boost engagement. Unravel the pros and cons of including full articles in newsletters versus redirecting to websites. Learn the art of A/B testing for subject lines and how it can elevate your email strategy. Explore whether ads in newsletters are a friend or foe, and weigh the effectiveness of referral programs versus genuine subscriber growth. Tune in for spicy insights!
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Lead Magnet Strategy
- Use lead magnets strategically, ensuring they align with your newsletter content.
- Avoid generic lead magnets; create valuable content relevant to your niche.
Justin Moore's Lead Magnet Pivot
- Justin Moore initially offered unrelated lead magnets (finance checklist) with limited success.
- He later found success by giving away extra sponsorship data, directly relevant to his newsletter's focus.
David Perell's Lead Magnet Experiment
- David Perell experimented with different lead magnet formats, including PDFs and email courses.
- He found success by adapting his approach and retesting to see what worked best for his audience.