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Growth In Reverse
Spicy Newsletter Takes: Should You Really Do This? (#006)
Jan 8, 2025
Dive into the debate over lead magnets: are they essential or overrated? Tackle the double opt-in dilemma and discover a fresh approach to boost engagement. Unravel the pros and cons of including full articles in newsletters versus redirecting to websites. Learn the art of A/B testing for subject lines and how it can elevate your email strategy. Explore whether ads in newsletters are a friend or foe, and weigh the effectiveness of referral programs versus genuine subscriber growth. Tune in for spicy insights!
51:57
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Quick takeaways
- Strategically aligned lead magnets can significantly enhance subscriber engagement, avoiding pitfalls of attracting irrelevant audiences that lead to unsubscribes.
- The debate over double opt-in highlights the importance of subscriber control and engagement, balancing confirmation with the risk of lost potential subscribers.
Deep dives
Lead Magnets: A Nuanced Approach
Using lead magnets for newsletters can be effective, but it requires a strategic approach. While many creators advocate for implementing these tools, it is crucial to ensure that the lead magnet aligns closely with the newsletter's content. Generic or irrelevant lead magnets can attract the wrong audience, which may lead to unsubscribes later on. Successful examples exist, such as David Perel's email course, which built habits in readers to engage with content repeatedly; this showcases the importance of tailoring lead magnets to match the interests of your audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode