Lead Magnets Unpacked

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In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes.

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KEY TAKEAWAYS

• Lead Magnets: Yes or No? How to make them work for you.
• Double Opt-In Debate: Does it help engagement or kill your subscriber growth?
• Cleaning Your Email List: 100% necessary—or more harm than good?
• Referral Programs: Once a growth hack—do they still work today?
• Paid Growth Strategies: Why you shouldn’t spend a dime on ads until you’ve nailed this one thing.
• Newsletter Giveaways: Smart tactic or open-rate killer?
• ...and more!

LINKS MENTIONED

• Lenny’s Newsletter (GIR Deep Dive)
• Justin Moore (GIR Deep Dive)
• David Perell (GIR Deep Dive)
• Eric Partaker (GIR Deep Dive)
• Ben Thompson's Stratechery newsletter
• Growth In Reverse PRO Community
• Matt McGarry on Twitter
• Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

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Thanks to Tim Forkin for editing these episodes.