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9min chapter
Spicy Newsletter Takes: Should You Really Do This? (#006)
Growth In Reverse
Navigating Double Opt-In Challenges
This chapter explores the complexities of double opt-in for email subscriptions, including its definition and potential drawbacks, such as missed confirmation emails. The speakers suggest an alternative method that adds subscribers immediately and follows up with a confirmation to enhance engagement. The discussion also covers the legal nuances, email list management strategies, and the implications of deleting inactive subscribers versus segmenting them for future opportunities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode