Spicy Newsletter Takes: Should You Really Do This? (#006)
Growth In Reverse (Newsletter Growth & Email Marketing)
00:00
Navigating Double Opt-In Challenges
This chapter explores the complexities of double opt-in for email subscriptions, including its definition and potential drawbacks, such as missed confirmation emails. The speakers suggest an alternative method that adds subscribers immediately and follows up with a confirmation to enhance engagement. The discussion also covers the legal nuances, email list management strategies, and the implications of deleting inactive subscribers versus segmenting them for future opportunities.
Transcript
Play full episode
