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5min chapter
Spicy Newsletter Takes: Should You Really Do This? (#006)
Growth In Reverse
Mastering A/B Testing in Email Marketing
This chapter delves into the effectiveness of A/B testing subject lines for newsletters, examining tools like Beehive and ConvertKit. The speakers stress the importance of strategic testing, particularly for welcome emails, to better understand audience preferences and enhance subscriber engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode