The AI in Business Podcast Facing Retail Challenges in the Era of Generative AI - with Alan Boehme of H&M
Sep 5, 2023
Alan Boehme, CTO at H&M, discusses retail challenges including generational trends, sharing consumer intelligence, and merging convenience with unique experiences. They explore the impact of personalization and technology on retail, Gen Z's relationship with technology, changing preferences for in-person experiences, and the influence of generative AI on retail loyalty.
AI Snips
Chapters
Transcript
Episode notes
Global Retail Challenges
- Retail challenges vary globally; convenience drives US markets, while experience is key in Europe.
- Technology adoption like cell phones and AI accelerate these differences and demand adaptation.
Future of Shopping
- During the pandemic, a young girl highlighted the future of shopping.
- She emphasized the importance of mobile connectivity, real-time feedback from friends, and the combination of online and in-store experiences.
Gen Z and Technology
- Gen Z, having grown up with algorithms and constant connectivity, has a unique relationship with technology.
- Their shopping habits and preferences are shaped by this, emphasizing personalization and social influence.