SS20 - 47 "How to Grow Social Influence that Leads to Sales"
Aug 25, 2023
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Darren McKee, LinkedIn Celebrity and VP of Sales at Skye, shares his secrets on growing social influence and how it leads to sales success. Topics include personal branding, creating demand, building relationships, and having a good viewpoint. They also discuss the impact and benefits of creating content, utilizing video to stand out, and building a community.
Developing a social selling strategy is crucial for engaging with buyers and generating consistent revenue.
Building a personal brand on LinkedIn can significantly impact career growth and opportunity.
Using video messages and direct messages (DMs) on LinkedIn is a powerful way to enhance engagement and establish meaningful connections.
Deep dives
Developing a Social Selling Strategy
The podcast episode highlights the importance of developing a social selling strategy to effectively engage with buyers and generate consistent revenue. The hosts emphasize the need to stay up-to-date with social selling strategies and provide answers to sales and marketing professionals. They discuss the significance of authenticity, storytelling, and actionable advice in creating engaging content on platforms like LinkedIn. The guest speaker suggests having a support system and setting expectations to overcome obstacles and maintain consistency in content creation. Using video messages in direct social interactions is highlighted as a powerful tool to establish connections and drive sales.
Building a Personal Brand on LinkedIn
The episode delves into the value of building a personal brand on LinkedIn and its impact on career growth and opportunity. The hosts and guest speaker stress the importance of utilizing LinkedIn to showcase expertise and engage with industry professionals. They encourage individuals to leverage storytelling, share actionable advice, and prioritize authenticity in their content creation. The significance of consistency, engagement, and meaningful connections is emphasized, highlighting the potential of LinkedIn in establishing relationships and creating demand. The conversation also explores the balance between personal and company branding on the platform.
Utilizing Video and DMs for Engagement
The podcast episode discusses the power of using video and direct messages (DMs) to enhance engagement and drive results on LinkedIn. The guest speaker shares the effectiveness of personalized video messages in capturing buyer attention and building meaningful connections. He suggests prioritizing research on prospects and leveraging video messages to demonstrate genuine interest and understanding. The hosts and speaker highlight the critical role of engaging through DMs and comments, emphasizing the importance of being authentic, helpful, and consistent in initiating conversations and establishing relationships.
Overcoming Obstacles and Fostering Resilience
The episode addresses common obstacles and fears associated with creating content on LinkedIn. The guest speaker encourages individuals to embrace a supportive community and set a framework for content creation. By focusing on their 'why' and finding joy in the process, individuals can overcome challenges and maintain resilience. The importance of developing a plan, embracing imperfection, and exploring various mediums of content creation is emphasized. The episode conveys a message of perseverance and learning from experiences, ultimately leading to personal growth and professional success.
Using LinkedIn to Amplify Career Opportunities
The podcast episode explores how leveraging LinkedIn effectively can amplify career opportunities. The hosts and guest speaker discuss the impact of LinkedIn engagement on reputation, mind share, and personal branding. They highlight the significance of showcasing expertise, engaging meaningfully, and using LinkedIn as a platform to meet relevant industry professionals. The conversation emphasizes the importance of personalizing LinkedIn profiles to reflect individual values, goals, and cultural fit. The episode encourages individuals to proactively reach out, engage with prospects and industry peers, and leverage LinkedIn as a powerful tool for career development and growth.
This week we are joined by LinkedIn Celebrity Darren McKee! Darren will share his secrets on how he organically grew his LinkedIn presence and influence and how that has lead to sales success as VP of Sales at Skye!
1:00- Dad jokes 3:09- Darren’s background 4:51- Darren’s LinkedIn journey 8:28- Personal LinkedIn 11:37- Showing up everyday 15:16- Creating demand 18:36- It’s more than posting 23:14- Creating content 27:08- Your LinkedIn is your reflection 30:44- Creating conversations 34:23- Moving from LinkedIn to better 37:59- You just haven’t done it long enough yet 42:12- Building relationships 46:50- Have a plan 49:12- Going into it with a good viewpoint 51:25- Wrapping up
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