SS20 - 47 "How to Grow Social Influence that Leads to Sales"
Mastering Modern Selling
The Impact of Social Influence and Content Creation
This chapter discusses the impact of social influence on a sales professional's career journey, emphasizing the value of creating content and its potential to change someone's life at scale. It also addresses the accidental growth of social influence on LinkedIn, the importance of serving and adding value to others, and the benefits of consistency and engagement in building a successful sales career.
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