SS20 - 47 "How to Grow Social Influence that Leads to Sales"
Mastering Modern Selling
Utilizing LinkedIn for Personal Branding
The chapter discusses the importance of personal branding on LinkedIn and how it can benefit sales professionals. The hosts highlight the value of creating content and building relationships through personal branding, explaining how it can lead to more meaningful conversations and connections in sales. They emphasize the need for consistency and engagement on LinkedIn to stay top of mind and connect with customer executives.
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