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S2 Episode 11: How to Position to W.I.N with Atlassian

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Jul 15, 2022
45:58
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1
Introduction
00:00 • 3min
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2
Product Marketing: The Tip of the Spear
02:51 • 2min
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3
Product Marketing in a Sass Company
04:45 • 3min
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4
Product Marketing
07:18 • 2min
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5
Product Marketing
09:32 • 3min
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6
Product Marketing Craft
12:59 • 2min
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7
Building the Craft Off Product Marketing at Asion
15:07 • 3min
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8
Product Marketing - What Does Success Look Like?
18:11 • 5min
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9
Product Marketing
22:48 • 6min
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10
The Eye in Win Is Impact
28:34 • 4min
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11
The Quae Quan, the Quant Thing Is So True
32:19 • 2min
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12
Product Marketing - The Key Missing Piece of the Story
34:42 • 4min
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13
Is There a P M M at the Table at All Times?
38:51 • 5min
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14
What's Your Final Pearl of Wisdom for Product Marketers?
43:45 • 2min
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What does it take to W.I.N.?

In the latest episode of The Marchitect, Atlassian's Global Head of PMM shares how he builds manages, and measures his product marketing team of close to 100 people.

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