
S2 Episode 11: How to Position to W.I.N with Atlassian
The Marchitect
Building the Craft Off Product Marketing at Asion
A hundred per cent of new custom acquisition is driven by marketing. The roll of the product ers here is going to be, how do we build en architect solutions that are good enough so they could rout traffic in demand over to them? Most companies, when you have solutions, thy're actually not that good a it takes a sales person to sell them. They don't actually work that well. Together, we're trying to build solutions that could sell themselveson strength of the product experience.
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