5min chapter

The Marchitect cover image

S2 Episode 11: How to Position to W.I.N with Atlassian

The Marchitect

CHAPTER

Product Marketing - What Does Success Look Like?

The number one metric that we all wake up and think about is our net new customer goal. If we can continue the volume and then transition to a value driven sale, well i think we have the potential to noreally become a unotop five sophoor company in the world. Now, how do we get there? I have product marketing teams for example, that focus on content. They are obsessed over our organic entrances numbers,. Are those numbers going up or down? Do we need to run new strategies, new contents? So that's a leading indicator to our net. New customer number. And then one that follows i, you know, whence we bring those customers in, how

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode