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S2 Episode 11: How to Position to W.I.N with Atlassian

The Marchitect

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Product Marketing - What Does Success Look Like?

The number one metric that we all wake up and think about is our net new customer goal. If we can continue the volume and then transition to a value driven sale, well i think we have the potential to noreally become a unotop five sophoor company in the world. Now, how do we get there? I have product marketing teams for example, that focus on content. They are obsessed over our organic entrances numbers,. Are those numbers going up or down? Do we need to run new strategies, new contents? So that's a leading indicator to our net. New customer number. And then one that follows i, you know, whence we bring those customers in, how

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