Freakonomics Radio

315. How to Become a C.E.O.

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Jan 25, 2018
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ANECDOTE

Accidental Entrepreneur

  • Richard Branson started Virgin as a magazine to campaign against the Vietnam War.
  • He learned entrepreneurship by necessity, handling printing, distribution, and other business aspects.
ANECDOTE

Beating the System

  • David Rubenstein, co-founder of Carlyle Group, bypassed traditional routes to success.
  • He put his memos on top of the president's inbox while working in the White House.
ANECDOTE

Early Career Sexism

  • Carol Bartz, former CEO of Autodesk and Yahoo!, faced sexism early in her career.
  • Male colleagues called her "Karl" to hide the fact they were traveling with a woman.
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