2min chapter

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315. How to Become a C.E.O.

Freakonomics Radio

CHAPTER

The Insider's Role in the Search for the Next CEO

An insider tends to be a much better choice in two thousand 14 microsopt, one of the biggest companies in the world. Steve balmer had announced he was stepping down from his role as ceo at microsoft. A lot of names were mentioned as microsoft searched for its next ceo. Many of them were high profile outsiders. One name rarely mentioned was satya nadella who'd bee at the firm since 19 92 and yet nadella was the ultimate choice. You make no secret of it that a lot of people were hoping for an outsider to be appointed ceo microsoft. But you're a lifer, i gather there wasn't a lot of enthusiasm

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