
HBR IdeaCast
How Companies Like Google and Alibaba Respond to Fast-Moving Markets
Oct 1, 2019
Dave Ulrich, a professor at the University of Michigan and co-author of "Reinventing the Organization," shares insights on how companies like Google and Alibaba thrive in fast-moving markets. He emphasizes the shift from traditional hierarchies to agile, market-oriented ecosystems. Ulrich discusses key strategies such as fostering interconnectivity, promoting external sensing, and embracing innovation. The conversation highlights the importance of maintaining core values while adapting to change, showcasing how successful firms navigate challenges by empowering their teams.
19:51
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