

How Companies Like Google and Alibaba Respond to Fast-Moving Markets
Oct 1, 2019
Dave Ulrich, a professor at the University of Michigan and co-author of "Reinventing the Organization," shares insights on how companies like Google and Alibaba thrive in fast-moving markets. He emphasizes the shift from traditional hierarchies to agile, market-oriented ecosystems. Ulrich discusses key strategies such as fostering interconnectivity, promoting external sensing, and embracing innovation. The conversation highlights the importance of maintaining core values while adapting to change, showcasing how successful firms navigate challenges by empowering their teams.
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Market-Oriented Ecosystems
- Hierarchical organizations struggle in times of rapid change.
- Modern companies need to be market-oriented ecosystems to adapt.
Companies Studied
- The research included companies like Google, Amazon, Alibaba, and Supercell.
- These companies have achieved massive scale and rapid innovation.
Ecosystem Structure
- Successful companies operate as market-oriented ecosystems.
- These combine market focus with interconnected cells like a holding company.