A Product Market Fit Show | Startup Podcast for Founders
How to Launch an SMB Product | Jay Myers, Founder of Bold
Aug 15, 2022
Jay Myers is the founder of Bold Commerce, known for revolutionizing e-commerce with innovative checkout solutions. In this episode, he shares his journey launching Kickbooster, an affiliate management program. He discusses the experimental mindset necessary for startups and the unique challenges of crowdfunding affiliate tracking. Jay emphasizes the crucial role of early customer engagement and effective communication in product launches. He also outlines strategies for navigating the launch of SMB products while maintaining a strong community presence.
36:20
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Quick takeaways
- The SMB market offers startups a simplified pathway to validation and growth due to its clearer ROI and shorter sales cycles.
- Kickbooster's successful launch stemmed from early market validation and targeted community engagement that addressed the needs of crowdfunding campaigners.
Deep dives
The Importance of the SMB Space
The small and medium-sized business (SMB) space offers a unique opportunity for startups, as it presents fewer complexities compared to consumer and enterprise markets. Unlike the consumer market, where value propositions may not always be clear, SMBs have a defined return on investment, making them attractive for new ventures. Additionally, businesses in this space tend to facilitate easier transactions due to shorter sales cycles, contrasting with enterprise-level procurement processes. This positioning makes SMBs a 'sweet spot' for startups aiming for quick validation and growth.
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