How to Launch an SMB Product | Jay Myers, Founder of Bold

Jay Myers is the founder of Bold Commerce, known for revolutionizing e-commerce with innovative checkout solutions. In this episode, he shares his journey launching Kickbooster, an affiliate management program. He discusses the experimental mindset necessary for startups and the unique challenges of crowdfunding affiliate tracking. Jay emphasizes the crucial role of early customer engagement and effective communication in product launches. He also outlines strategies for navigating the launch of SMB products while maintaining a strong community presence.