How to Launch an SMB Product | Jay Myers, Founder of Bold
A Product Market Fit Show | Startup Podcast for Founders
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Unlocking Product Launch Success
This chapter explores the essential elements of launching new products, particularly through crowdfunding and e-commerce. It highlights strategies for driving traffic to landing pages and emphasizes the importance of early customer engagement and effective communication in building loyalty. Additionally, the discussion covers utilizing affiliate marketing, influencer partnerships, and pledge management systems to enhance launch outcomes and support post-campaign efforts.
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