A Product Market Fit Show | Startup Podcast for Founders cover image

How to Launch an SMB Product | Jay Myers, Founder of Bold

A Product Market Fit Show | Startup Podcast for Founders

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Customer Acquisition Strategies for SaaS

This chapter explores effective methods for acquiring initial customers in the SaaS sector, focusing on the contrast between traditional and digital marketing techniques. It highlights the significance of organic growth through referrals and effective incentives to transition users to higher-value offerings, addressing the challenge of sustainable customer acquisition costs.

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