Jay Myers

Jay Myers, co-founder of Bold Commerce and seasoned Shopify expert, joins the discussion to reveal critical mistakes that could be undermining your sales. He elaborates on the crucial role of an optimized checkout process in building trust. The duo discusses the pitfalls of subscription models and offers insights for enhancing product pages to boost add-to-cart rates. They also share tips on improving navigation and emphasize the importance of storytelling in e-commerce, urging merchants to foster genuine customer relationships.

Jay Myers is the founder of Bold Commerce, known for revolutionizing e-commerce with innovative checkout solutions. In this episode, he shares his journey launching Kickbooster, an affiliate management program. He discusses the experimental mindset necessary for startups and the unique challenges of crowdfunding affiliate tracking. Jay emphasizes the crucial role of early customer engagement and effective communication in product launches. He also outlines strategies for navigating the launch of SMB products while maintaining a strong community presence.