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PRODUCTEA with Leah, Growth & Senior Leadership
98: Ross Pomerantz - Cold Calls, CRMs, and Comedy Gold: Corporate Bro’s Unfiltered SaaS Diaries
Mar 16, 2025
In this engaging conversation, Ross Pomerantz, known as Corporate Bro, shares his journey from cold calling at Oracle to becoming a B2B comedy creator. He highlights the absurdities of sales culture, showcasing NSFW cold call stories and his viral content. Ross discusses his thoughts on AI’s impact on marketing, stressing the importance of authenticity over algorithmic influence. He also reveals why Salesforce sponsors him to roast CRMs and offers insights on navigating brand partnerships while maintaining creative freedom. Get ready for laughs and a peek behind the corporate curtain!
47:39
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Quick takeaways
- Ross Pomerantz emphasizes the importance of crafting relatable content, moving away from technical jargon to resonate with audiences.
- The distinction between public persona and private identity allows creators like Ross to critique corporate culture without personal risk.
Deep dives
The State of B2B Marketing
B2B marketing has traditionally lagged behind other sectors, particularly in effectively engaging potential customers. Many businesses struggle to communicate their value propositions in meaningful ways, as industry jargon like 'scalable AI systems' fails to resonate with audiences. Instead, there is a growing realization that marketers should focus on genuine connections rather than overcomplicated technical language. As a result, there's a shift toward embracing more relatable and engaging content that appeals to educated decision-makers with disposable income.
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Discover
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