98: Ross Pomerantz - Cold Calls, CRMs, and Comedy Gold: Corporate Bro’s Unfiltered SaaS Diaries
PRODUCTEA with Leah, Growth & Senior Leadership
Quality Over Quantity in B2B Content Creation
This chapter emphasizes the importance of strategic content creation for B2B brands, advocating for a focus on quality and consistency. It discusses the impact of social media algorithms on engagement and the necessity of script approval to optimize resources. The speakers share actionable insights on navigating the complexities of marketing, fostering genuine connections, and embracing the creative process despite challenges.
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