PRODUCTEA with Leah, Growth & Senior Leadership cover image

98: Ross Pomerantz - Cold Calls, CRMs, and Comedy Gold: Corporate Bro’s Unfiltered SaaS Diaries

PRODUCTEA with Leah, Growth & Senior Leadership

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Intro

This chapter explores the evolution of B2B marketing and the challenges posed by CRM systems, focusing on the gap between conventional marketing jargon and the real interests of decision-makers. The speakers use humor to shed light on common corporate scenarios while seeking innovative strategies to enhance their influence in the B2B market.

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