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98: Ross Pomerantz - Cold Calls, CRMs, and Comedy Gold: Corporate Bro’s Unfiltered SaaS Diaries

PRODUCTEA with Leah, Growth & Senior Leadership

CHAPTER

Intro

This chapter explores the evolution of B2B marketing and the challenges posed by CRM systems, focusing on the gap between conventional marketing jargon and the real interests of decision-makers. The speakers use humor to shed light on common corporate scenarios while seeking innovative strategies to enhance their influence in the B2B market.

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