98: Ross Pomerantz - Cold Calls, CRMs, and Comedy Gold: Corporate Bro’s Unfiltered SaaS Diaries
PRODUCTEA with Leah, Growth & Senior Leadership
Navigating the Changing Landscape of B2B Marketing
This chapter explores the changing dynamics of marketing within the B2B SaaS industry, focusing on the complexities of conversion amidst heightened competition and evolving platforms. It also examines the influence of social media and AI on brand presence, alongside the challenges of measuring their impacts on purchasing behavior.
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