This is Growth! How AI is Transforming CS with Elias Torres, CTO Founder of Drift & Agency (Part 1)
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Jan 9, 2025 Elias Torres, co-founder of Drift and now leading Agency, shares his insights on AI's transformative role in customer success. He cuts through the hype by discussing real-world applications that genuinely enhance customer experiences. The conversation explores the evolving responsibilities of customer success professionals in an AI-driven landscape and highlights the need for personalized interactions. With a focus on navigating challenges and fostering trust, Elias offers a roadmap for leveraging AI to build stronger customer relationships.
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Scaling Customer Success
- Scaling customer success with more humans is insufficient.
- Companies need AI and technology for a different approach.
Fragmented Tech Stack
- Companies often add isolated tools to their tech stack to address customer success challenges.
- However, these tools often lack integration and meaningful insights.
Value-Based Customer Success
- Customer success must focus on customer value and desired outcomes.
- Current CS software primarily manages activity, not value delivery.