Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen...On Purpose” with Jordan Gal

Jordan Gal, the founder of CartHook, shares insights on his bold decision to transition from hundreds of free trials to a more elite demo approach. He discusses how strategic pricing and a focus on qualified customers significantly reduced churn rates. Gal reveals the challenges his team faced in refining onboarding processes and managing customer expectations. Ultimately, he highlights the importance of balancing empathy with profit in navigating shifts in market strategy, all while aiming for improved team morale and operational efficiency.