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Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen...On Purpose” with Jordan Gal

Startups For the Rest of Us

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Transforming Business through Strategic Pricing and Customer Focus

This chapter explores the evolution of a checkout product, focusing on how addressing high churn rates and shifting towards qualified merchants improved overall business health. Key discussions include strategic pricing adjustments and revamped onboarding processes aimed at boosting customer retention.

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