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Behind the Numbers: an EMARKETER Podcast
Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024
Aug 28, 2024
Joining the discussion are Arielle Feger, an analyst dissecting retail trends, Becky Schilling, a specialist in unique retail strategies, and Sara Lebow, known for evaluating impactful marketing. They unveil the unofficial list of interesting retailers, sparking debates about Victoria's Secret's transformation and Walmart's consumer engagement tactics. The conversation dives into innovative brand acquisitions like Mars's purchase of Kelanova and Neutrogena's TikTok strategies aimed at Gen Z. Get ready for a lively debate on retail rankings and the future of shopping!
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Quick takeaways
- Victoria's Secret's hiring of Hillary Super as CEO signifies a pivotal strategy to modernize its brand and enhance consumer connection.
- Walmart's impressive sales growth and expansion of its retail media business demonstrate its effective adaptation to current consumer demands and competition.
Deep dives
Victoria's Secret Reinvents Itself
Victoria's Secret is making headlines by hiring Hillary Super as its new CEO, who previously led Savage X Fenty. This appointment is seen as a strategic move to modernize the brand, particularly as it has struggled with relevance and consumer connection in recent years. The choice reflects a significant shift away from outdated marketing strategies, such as the reliance on ultra-thin models and lack of diversity. With Super's experience and fresh perspective, there's optimism about how she might guide the retailer to regain its foothold in the competitive lingerie market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode