6min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Retail Revolution: Strategies and Challenges

This chapter explores the recent transformations at Victoria's Secret and Walmart, highlighting their approaches to consumer engagement and retail media. It also discusses the innovative strategies of brands like ELF Beauty and Olipop that are thriving despite economic challenges.

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