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Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024
Behind the Numbers: an EMARKETER Podcast
Neutrogena's TikTok Strategy: Aiming for Gen Z Engagement
This chapter examines Neutrogena's strategic launch of a new product line aimed at Gen Z, focusing on their efforts to reclaim market share from rivals and the significance of their TikTok Shop debut. It also addresses concerns about the brand's waning influence among social media influencers compared to competitors.
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