The Bottom Line: Ecommerce Tactics for Profitable Growth
Founder of F*** You Pay Me. The Glassdoor for Creators.
Aug 16, 2023
In this episode, the hosts interview Lindsey Lugrin from FYPM, a powerful platform for creators. They discuss the challenges of influencer marketing, the impact of cancel culture, and the importance of building genuine connections with influencers. Lindsey shares insights from the recently released 'creator pricing benchmark report' that contains valuable information from thousands of reviews and brands.
34:04
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Quick takeaways
- F.U. Tamey provides transparency in influencer marketing by serving as a glassdoor for creators and influencers, offering insights into brands' communication, deliverables, and pricing.
- The creator pricing benchmark report released by F.U. Tamey reveals important trends and insights in influencer marketing, such as the median pricing for Instagram and TikTok collaborations and the importance of fair compensation and positive collaboration experiences for influencers.
Deep dives
The Importance of F.U. Tamey in Influencer Marketing
F.U. Tamey is a unique platform that serves as a glassdoor for influencer marketing. It allows creators and influencers to have insights into brands, including how they communicate, what deliverables they ask for, and their pricing. The platform aims to prevent negative experiences and promote transparency within the influencer marketing community. F.U. Tamey also released a creator pricing benchmark report, which provides comprehensive data based on 16,000 reviews, 7,000 brands, and 18 million creators. This report offers valuable insights into the current state and trends of influencer marketing.
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