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Welcome back to Influencer Marketing Blueprint, the podcast
where we dive deep into the world of influencer marketing and the ever-evolving
landscape of digital content creation. In today's episode we have a very
special guest joining us, Lindsey Lugrin from FYPM (aka "F*** You Pay
Me"). Lindsey shares her personal experience that led her to create this
powerful platform for creators and influencers.
Join hosts Cody and Taylor as they delve into a
thought-provoking conversation with Lindsey about the challenges of influencer
marketing, the impact of cancel culture, and the importance of building genuine
connections with influencers. We'll also get an exclusive look into the
recently released "creator pricing benchmark report," which contains
valuable insights from thousands of reviews and brands.
[00:02:57] FYPM: Personal experience leads to success.
[00:07:36] Seed guys exploiting influencers, but love brand. Introduction to FYPM.
[00:11:33] Brands undervalue veteran influencers.
[00:13:16] Influencer report reveals trends and ratings of brands.
[00:17:36] Aligning with influencers & potential
controversy.
[00:25:48] Beneficial influencer relationships lead to business
growth.
[00:30:51] Influencer marketing advice.
[00:31:30] Niche up, find your customer's interests.
Cody Twitter:
https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw
Taylor Twitter:
https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw
