7min chapter

The Bottom Line cover image

Founder of F*** You Pay Me. The Glassdoor for Creators.

The Bottom Line

CHAPTER

The Impact of Influencer Love

They discuss the importance of the influencer loving the product they promote and how it impacts their ability to convincingly promote it to others. They also talk about the ideal relationship between a brand and an influencer, emphasizing the importance of a mutually beneficial and ongoing relationship. The chapter concludes with the idea of rewarding the influencers who helped a brand achieve success.

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