5min chapter

The Bottom Line cover image

Founder of F*** You Pay Me. The Glassdoor for Creators.

The Bottom Line

CHAPTER

Unauthorized use of creative work, report surprises, and the effectiveness of one-off posts

They discuss a situation of unauthorized use of creative work, a surprising report, an ad for social snowball, industry budget cuts, the impact on macro influencers, the effectiveness of one-off posts, and the importance of creative assets for user-generated content.

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