00:00 Introduction
02:55 Understanding Customer Avatars and Personas
06:02 Defining Customer Profiles and Their Importance
08:53 The Role of Customer Names in Marketing
12:09 Discovering Customer Avatars Through Observation
15:00 The Complexity of Customer Archetypes
18:08 Balancing Brand and Growth Marketing
20:57 Identifying Customer Identities
23:49 Leveraging Subconscious Data for Marketing
33:11 Innovative Survey Techniques
38:13 Understanding Customer Bias
44:02 The Importance of Identity in Marketing
49:16 Emotional Triggers in Consumer Behavior
55:20 Cultural Influence on Consumer Choices
01:00:43 The Role of Reach in Shaping Markets
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Postscript.
https://postscript.io/
Richpanel.
https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc
Saras.
https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator
Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators
Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/