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5min chapter
E105: How to Define Your Customer Profiles with Sarah Levinger
OPERATORS
Celebrity Influence vs. Real Consumers
This chapter explores the complexities of marketing to a narrow customer profile influenced by celebrities, using Haley Bieber as a case study. It highlights the contrast between aspirational marketing and the actual demographics of everyday consumers, emphasizing the importance of understanding true customer needs over celebrity allure.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode