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17min chapter
E105: How to Define Your Customer Profiles with Sarah Levinger
OPERATORS
Balancing Brand and Growth Marketing
This chapter explores the duality of brand and growth marketing, emphasizing the need to balance emotional connections with short-term sales strategies. The speakers discuss the impact of personalized branding and the significance of utilizing customer identities and data analytics for improved marketing effectiveness. They also address the challenges of traditional survey methods and introduce innovative approaches for gathering deeper consumer insights.
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