9min chapter

OPERATORS cover image

E105: How to Define Your Customer Profiles with Sarah Levinger

OPERATORS

CHAPTER

Emotional Drivers of Consumer Behavior

This chapter examines the psychological influences on consumer choices, particularly focusing on guilt associated with food waste and its connection to generational upbringing. It also discusses the branding strategies of luxury car manufacturers like Ferrari and Lamborghini, highlighting how cultural shifts affect market positioning and consumer desires.

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