Real Estate Team OS

051 Lead Quality vs Lead Quantity with Lauren Bowen

Jan 7, 2025

Lauren Bowen, Chief Operating Officer of Robert Slack, shares her remarkable journey from one of the first four agents to leading a 1,000-member real estate organization. She discusses optimizing lead management by narrowing focus from five sources to just two for agents. Insights into the importance of grace in leadership, the emotional challenges of delegation, and maintaining team dynamics as they expand are highlighted. Bowen also emphasizes the significance of personal connections in the real estate community, advocating for genuine relationships over social media.

52:43

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Episode guests

Lauren Bowen

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Episode notes

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Quick takeaways

The transformation of Robert Slack from a small team to a significant real estate organization highlights the importance of adapting to market demands and diversifying service offerings.

Implementing grace as a core principle in leadership fosters a supportive culture, crucial for retaining talent and navigating challenges in team dynamics.

Investing in support resources and automated systems has significantly improved agent efficiency and productivity, leading to higher conversion rates and overall success.

Deep dives

Growth and Evolution of Robert Slack

Over the past decade, Robert Slack has transformed from a small team of four agents specializing in mobile home sales into a significant real estate organization with approximately 1,000 members across five states. The growth trajectory included expanding from a single location in Ocala to multiple teams in cities like Orlando, Tampa, and Jacksonville, reflecting an impressive increase in market reach and agent recruitment. Key milestones during this period involved adapting to market demands, such as the transition from short sales to a diverse portfolio of properties, leading to a substantial increase in average sale price from $85,000 to $425,000. The establishment of comprehensive training programs and community service initiatives further exemplified the organization's commitment to agent development and community engagement as they scaled.

Intro

3min

Navigating Growth and Team Dynamics

18min

Expanding Lead Sources: A Journey Towards Quality and Quantity

4min

Optimizing Lead Management in Real Estate

19min

Building Genuine Connections in Real Estate

2min

Navigating Growth and Leadership in 2025

4min

Frugality and Leisure: Balancing Indulgence with Growth

2min

Implementing Practical Strategies from Field Insights

2min

Learn from 7 Real Estate Team OS guests, host Ethan Beute, and other real estate pros at a free, 6-hour virtual event from the Real Estate Coaching Collective: https://myrecc.com/thelab-virtual-edition-registration

From being one of the first four real estate agents of a new real estate company to serving as Chief Operating Officer of a +1,000-member organization, Lauren Bowen has experienced, learned, and achieved more than most in the industry over the past decade … all with boldness and kindness.

We opened 2024 with Lauren as our first guest. Now we’re opening 2025 with her return!

Last year she shared the path from 1 to 16 different lead sources. This year she shares how they vet, distribute, and increase conversion on 24 different lead sources!

Among the MANY helpful things she openly shares with you in this conversation: how they discovered that 56% of leads closed with the second Robert Slack agent they talked to - and what they did about it.

We recorded this conversation in person at Unlock 2024 at The Cosmopolitan of Las Vegas.

Listen to this episode with Lauren Bowen for insights into:

- The obvious and non-obvious benefits of grace

- The growth of Robert Slack from one office and four agents to more than 800 agents in multiple offices in five states

- The agent count to start investing in agent onboarding and training

- How they built their corporate staff of 20 people to support about 1,000 team members, including role and recruiting tips

- What it takes to run the organization as a family

- Why teams shouldn’t get above 50 agents (35 is the recommended limit)

- Lessons learned from managing 24 lead sources, including putting agents on two lead sources max (down from five or six)

- Three things they did to double lead conversion on some of their sources

- The three roles that fulfill her vision of “making agents’ lives easier”

- Specific ways they task their ISA team, including an automation to help ISAs “revive the leads”

- Insights into tracking lead conversion by source, reviewing your lead sources monthly, balancing lead quality and quantity, and vetting new lead sources

- A bittersweet change since her appearance on Episode 11 to open 2024

At the end, Lauren talks baseball, building over buying, and being bouyant. She also shares tips for balancing your commitments to real estate conferences.

16 Lead Sources for 800 Agents with Lauren Bowen | Ep 011
- https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leaders

Lauren Bowen:

- https://www.instagram.com/lauren_bowen_robertslackllc/

- https://www.tiktok.com/@lbowen_robertslack

- https://www.instagram.com/robertslackllc/

- https://www.tiktok.com/@robertslackrealestate
- https://robertslack.com
- lauren (dot) bowen (at) robertslack (dot) com

Real Estate Team OS:

- https://www.realestateteamos.com

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/