

051 Lead Quality vs Lead Quantity with Lauren Bowen
15 snips Jan 7, 2025
Lauren Bowen, Chief Operating Officer of Robert Slack, shares her remarkable journey from one of the first four agents to leading a 1,000-member real estate organization. She discusses optimizing lead management by narrowing focus from five sources to just two for agents. Insights into the importance of grace in leadership, the emotional challenges of delegation, and maintaining team dynamics as they expand are highlighted. Bowen also emphasizes the significance of personal connections in the real estate community, advocating for genuine relationships over social media.
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Grace Fuels Team Performance
- Grace is essential for a high-performing real estate team, including grace for leadership and mistakes.
- Lauren Bowen emphasizes that self-grace is a continual work in progress, especially for leaders.
Robert Slack's Decade Growth Story
- Robert Slack grew from four agents specialized in double-wide mobile homes to over 800 agents across five states.
- They expanded training, created a nonprofit for community and agent emergency aid, and increased average property prices significantly.
Onboarding Starts Near 30 Agents
- Formal agent onboarding should start around 30 agents to manage documentation and systems properly.
- Training programs like Slack Academy for new agents and Slack Pro for existing ones are crucial for agent success.