Negotiate Anything Ben Reinberg on Mastering Leverage in Deals
Jan 8, 2025
Ben Reinberg, a seasoned commercial real estate expert and CEO of Alliance CGC, shares his inspiring journey into the world of negotiation. He delves into the concept of leverage, emphasizing its role in both real estate and everyday life. Listeners will learn about maintaining emotional balance, building relationships, and the power of effective listening. With practical strategies and rich anecdotes, Ben illustrates how continuous learning can enhance negotiation skills and contribute to personal and professional success.
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Early Negotiation Lessons
- Ben Reinberg started his commercial real estate company, Alliance, at 23.
- He learned negotiation through experience, dealing with older, more seasoned individuals.
Walking Away
- The key to negotiation is having the ability to walk away.
- This stems from a mindset of abundance, not fear.
Understanding Perspectives
- Understand the market and other party's perspective during negotiations.
- Consider how the other side feels about your position to ensure mutually beneficial outcomes.
